De Primeira Tavern: A Fusion of Culinary Traditions and Architectural Charm
De Primeira Tavern, a culinary venture born from the vision of two chefs from São Paulo, pays homage to the vibrant tavern culture of Rio de Janeiro. Nestled in the heart of Vila Madalena, São Paulo, the tavern offers a unique blend of Rio’s laid-back ambiance and São Paulo’s culinary delights, creating an inviting space for locals and visitors alike.
Bridging Two Culinary Worlds
The founders of De Primeira drew inspiration from their love for Rio’s iconic taverns, seeking to recreate the lively atmosphere in São Paulo. Their vision was to offer simple yet delicious food and drinks reminiscent of the culinary classics found in traditional Rio establishments. The result is a menu that celebrates the best of both culinary worlds, with a nod to tradition and a touch of modern flair.
Aesthetic Fusion
Central to the design philosophy of De Primeira was the exploration of architectural nuances between Rio and São Paulo. Colors, textures, and materials were carefully selected to reflect the cultural richness of both cities, creating a harmonious fusion of past and present. From the vibrant tiles adorning the walls to the rustic charm of the wooden furniture, every detail tells a story of tradition and contemporaneity.
Embracing Urban Heritage
In preserving the historical features of the building, De Primeira pays homage to the rich heritage of São Paulo’s urban landscape. Structural elements were retained and reimagined, underscoring the importance of revitalizing pre-existing urban spaces in bustling metropolises. The result is a space that exudes character and authenticity, inviting patrons to step back in time while enjoying modern comforts.
Culinary Theatre
At the heart of De Primeira lies its open kitchen, where patrons can witness the artistry behind each dish and drink. The integrated kitchen not only adds to the ambiance but also engages the senses, stimulating sight, smell, and hearing. The seamless flow between the kitchen, counter, and dining area enhances the overall dining experience, blurring the lines between culinary theatre and gastronomic indulgence.
Social Hub
Beyond its interiors, De Primeira extends its hospitality to the sidewalk, where patrons can soak in the vibrant street life while enjoying their favorite brew or snack. Doors and windows blur the boundaries between inside and outside, inviting guests to embrace the lively energy of the neighborhood while savoring the flavors of De Primeira.
De Primeira Tavern stands as a testament to the rich tapestry of Brazilian culinary traditions and architectural heritage, offering a sensory journey that celebrates the essence of Rio and São Paulo.
