Elevating Brand Experience: Head Office and Showroom CAIA Cosmetics by CJ Studio
CJ Studio has undertaken the ambitious task of transforming an entire floor of a 1970s office building into a multifunctional space serving as a showroom, head office, and studio for CAIA Cosmetics, a renowned Swedish makeup and skincare brand. The interior design concept revolves around creating an exceptional environment that reflects CAIA’s identity, products, and visual language while offering a professional yet vibrant ambiance.
Inspired Color Palette
Drawing inspiration from CAIA’s brand identity, the interior design showcases a candy-colored palette that exudes vibrancy and creativity. The color scheme, carefully curated to align with the brand’s image, sets the tone for an immersive brand experience. From bright pinks to pastel greens and blues, each hue adds a distinct character to the space, enhancing its overall allure.
Functional Divisions
The space is divided into two main sections to cater to different functions. The showroom area features a photo studio, styling and makeup stations, a content creation room, and a lounge. Here, the interior is characterized by crisp white tones, creating a clean and sophisticated backdrop for product showcases and photo shoots. A striking pink dressing room adds a playful contrast, while a bespoke white oak table serves as a focal point for styling and makeup sessions.
Office Space Integration
In contrast to the showroom, the office space prioritizes functionality while maintaining the brand’s aesthetic sensibilities. Four meeting rooms, open office spaces, a kitchen, lounge areas, and individual offices occupy the majority of the floor space. Each conference room is adorned with a unique color scheme, injecting personality and dynamism into the workspace. The overall design strikes a balance between minimalism and creativity, providing a conducive environment for productivity and collaboration.
Scenographic Elements
Throughout the office, certain colorful objects and elements are strategically placed to create a scenographic ambiance, enhancing the overall visual appeal. These vibrant accents serve as focal points, adding visual interest and energy to the otherwise understated interior. By blending minimalism with bold pops of color, the design aims to spotlight CAIA’s products and foster a sense of creativity and innovation within the workspace.
In essence, the Head Office and Showroom CAIA Cosmetics by CJ Studio epitomize the seamless integration of brand identity and functional design. With its captivating color palette, versatile layout, and thoughtful detailing, the space offers a compelling environment that not only showcases CAIA’s products but also elevates the overall brand experience for employees and visitors alike.
