Redefining Retail: The Haight Clothing Store by AIA Estúdio + Raphael Tepedino
AIA Estúdio and Raphael Tepedino unveil the Haight Clothing Store, a transformative retail space designed to challenge the conventions of traditional shopping environments and offer a unique consumption experience.
Embracing Contrast
Situated within the artificial confines of Shopping Leblon, the Haight store defies its surroundings with a design ethos rooted in natural landscapes. The architects faced the challenge of reconciling the mall’s cold materiality with the warm, organic essence of Haight’s brand identity. Through a deliberate strategy of contrast, the store emerges as a beacon of warmth and authenticity amidst the rigid environment of the mall.
Seamless Integration
The design blurs the boundaries between interior and exterior, inviting patrons into a fluid and inviting space. A large opening at the entrance eliminates barriers, symbolizing the fusion between the store and its surroundings. A central pillar, typically viewed as an obstacle, becomes the focal point around which the space flows organically. Curved lines guide patrons through the store, enhancing the sense of movement and exploration.
Organic Unity
Inspired by natural caves, the fusion of pillar and ceiling creates a unified volume reminiscent of geological formations. Three stone plates, varying in height and material, serve as both display surfaces and seating areas, adding to the store’s organic ambiance. The use of terracor material on walls and ceilings further reinforces the connection to nature, evoking the textures and surfaces shaped by natural erosion processes.
Atmospheric Lighting
Indirect lighting plays a crucial role in shaping the store’s ambiance, casting gentle shadows and creating a warm, inviting atmosphere. The strategic use of lighting enhances the spatial experience, highlighting the unique features of the store while maintaining a sense of intimacy and comfort.
Subtle Details
Attention to detail is evident throughout the store, with thoughtful touches that elevate the customer experience. Stainless steel accents and brushed brass exhibition racks add warmth and sophistication, complementing the overall design aesthetic. These subtle details contribute to the overall ambiance, creating a cohesive and immersive retail environment.
In summary, the Haight Clothing Store by AIA Estúdio and Raphael Tepedino transcends the conventional retail experience, offering patrons a journey through contrasts, textures, and atmospheres. By seamlessly integrating natural elements into the urban fabric, the store redefines the boundaries of retail design, setting a new standard for immersive and authentic shopping experiences.
